Executive Education Programs: Music Thinking

Guillermo Cisneros, lecturer at the ESADE Department of Marketing Management, addresses executives participating in the program.

Berklee's Institute for Creative Entrepreneurship (BerkleeICE) offers executive education programming with a variety of partners, exploring music thinking and lessons from the creative technology industry. BerkleeICE is open to new collaborations and customizations.

This includes a joint offering between ESADE Business School, BerkleeICE, and Berklee's campus in Valencia, Spain, a three-day executive education program offering leaders from different industries an opportunity to transfer leadership concepts from music thinking to their own personal and organizational challenges.

Through lectures and interactive workshops, participants will:

  • practice and strengthen creative mindset skills, such as improvisation, collaboration, and performing, inspired by the instincts of musicians, actors, and dancers;
  • identify how creative thinking is applicable to a successful business or entrepreneurial ecosystem;
  • apply leadership and management skills used by teams of artists; and

  • observe and adopt best practices used at Berklee's campus in Valencia

The complete 2018 program schedule and faculty biographies are available here.  

Program length: Three days
Program dates: July 10–12, 2019
Program fee: €3,500
Language: English
Location: Berklee Campus, Valencia, Spain
Apply: More information and the application are available here.

To attend a similar program or request one for your company, please contact us.

Featured Faculty


Panos A. Panay

Panos Panay is the vice president for innovation and strategy at Berklee, and cofounder of the Open Music Initiative. He is a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from more than 100 countries.


Nicole d'Avis

Nicole d’Avis is the managing director of Berklee’s Institute for Creative Entrepreneurship and leads the Open Music Initiative. For the last 15 years, her work has straddled the intersection of technology, creativity, value, and education, working with thousands of young creators and makers globally to use emerging technology and the arts as tools for social justice and sustainable careers.

George Howard

George Howard is an associate professor of music business/management at Berklee College of Music and Brown University, and the founder of GHS, a strategic consulting firm that advises a wide range of clients on how to integrate technology with strategy in order to increase brand awareness and revenue through innovation, social media, digital platforms, and strategic partnerships.

Aithan Shapira

Aithan Shapira speaks at global venues and advises senior executives and boards of Fortune 500 tech, financial, aviation, healthcare, and energy companies on creative leadership strategies in uncertain times and how to “lead by seeing and listening differently.” His research on how the arts can transform organizations and leadership has guided initiatives, entertainment experiences, curricula, products, and corporate cultures.