Digital Marketing 101 (Virtual Workshop)
Join Alumni Affairs for a comprehensive workshop on promoting your music and businesses.
Note: This event will be run as a Zoom webinar. Participants must register via the Eventbrite link below, after which an email confirmation will be sent from Eventbrite with connection details.
Attendees will learn how to harness the foundations of branding, marketing, and advertising. Although marketing has become an assumed skill set for many career paths, it’s important we acknowledge that marketing itself is a broad umbrella of strategies and tools that can be leveraged—but only if we understand the concepts.
This workshop will inform you on how to strategically use branding, marketing, and advertising to reach your promotional goals faster. When you cannot be physically present with your audience, your marketing speaks for you; learn how to do this powerfully and effectively.
Participants will:
- Understand the differences between branding, marketing, and advertising
- Learn a strategic framework to apply these disciplines to get results faster
- Learn how to build a loyal fan base quickly and authentically
- Learn how to achieve your marketing goals with (and without) a spending budget
Anne Marie Chadima of Muza Marketing has been in the media advertising field for the past six years and is passionate about bringing the affordability and strategy of digital marketing to creatives.