The Business of Professional Music

Course Number
PM-425
Description

This course develops students’ awareness and provides hands-on, real-world experiences of music and entertainment as a business. Students will conduct self-directed research into their future career path in addition to developing and applying strategies for independent music success. Areas covered include (but are not limited to) research, resources and techniques used in making the transition from college to career, entrepreneurship, self-promotion and self-presentation skills (written and verbal), digital marketing and social media techniques, networking in a new music economy, leveraging opportunity, copyright, performing rights organizations, financial management, and general business techniques (contracts, negotiating, intermediaries). Business development planning will also be discussed and applied.

Credits
2
Prerequisites
PM-340
Required Of
PROM majors
Electable By
All
Semesters Offered
Fall, Spring, Summer
Location
Boston
Department
PROM
Course Chair
Toki J. Wright

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