The Business of Music Festivals

BPMI-303

An in-depth look at the business aspects of planning, producing and promoting successful music festivals. Topics include site operations; talent buying and artist relations; stage production; security and safety; ticketing and credential levels; developing a brand identity; selling food, beverages, merch, and art; sponsorships; marketing and press; accommodations and camping; permits and insurance; staff, labor, and volunteers; etc. The course is designed to expand students’ knowledge of the festival business, and to prepare students for entry into the music industry as a performer or business professional.

Credits
2
Prerequisites
BPMI-202
Required Of
None
Electable By
All
Major Elective for
Music Business
Semesters Offered
Fall, Spring
Location
Boston
Department
MBUS
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.