DIY Jazz Marketing

JC-470

This course helps students develop practical tools for building their career in jazz in a changing landscape of opportunities in the jazz world. Topics include: exploring all phases of recording, from preproduction to mastering; marketing different kinds of jazz acts; calculating revenue streams, cost-to-benefit analysis, tax implications, and basic accounting; digital strategy, including social media and websites; music distribution; networking; and a variety of other important topics. Students learn how to maximize their time, money, and energy toward their career goals. 

Credits
2
Prerequisites
MTEC-111 and 6th semester standing or higher
Required Of
None
Electable By
All B.M. and P.D. students
Major Elective for
Jazz Composition
Semesters Offered
Fall, Spring
Location
Boston
Department
HARM
Course Chair
George Russell Jr.
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.