Managing Technology-Driven Business

MB-389

This course will explore the underlying technology and terminology required to effectively communicate and conduct business in the technology-driven marketplace. In today's business environment, it is essential for managers and executives to understand the basic concepts behind contemporary information systems and how they can be used effectively in business. Topics include hardware, software, network architecture, information security, data warehousing, customer interfaces, and online marketing opportunities. Students will have the opportunity to work with common open source applications used for content management, customer relationship management, online purchasing and payment systems, and more.

Credits
2
Prerequisites
MB-255 or MB-355
Required Of
MBUS majors
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring, Summer
Location
Boston
Valencia
Department
MBUS
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.