Music Technology in the Marketplace

MB-339

This course offers an exploration of key technologies shaping contemporary music production and performance, with an emphasis on electronic music. Students will study the historical development of electronic musical instruments, the evolution of musical synthesis, and a diverse range of music technology devices in both hardware and software, and analog and digital formats. The course also delves into the business and marketing aspects of music technology, examining how products are positioned and promoted in the marketplace, and the relationships between manufacturers, artists, and consumers. 

Key topics include development, innovation, ergonomics, artistic validity, aesthetics, and philosophy, alongside customer and community relations. The curriculum is enriched by guest lectures from industry professionals who provide real-world insights into both the technology and the strategic marketing practices used today. Through a hands-on project, students will begin to engage with contemporary music production tools and apply their learning to practical scenarios. This integration of technical knowledge and business acumen prepares students to actively participate in and influence the future of music technology.

Credits
2
Prerequisites
MB-201
Required Of
None
Electable By
MBUS, MILI, MPED, and ELPD majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring
Location
Boston
Department
MBUS
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.