Globalization and Emerging Markets
China has climbed into the top 10 recorded music markets, and is likely to head to the number one spot. India has similar potential. Latin American music businesses seem poised to benefit from the global appeal of Latin beats. Africa has increasingly assertive music businesses from Nigeria to South Africa. Meanwhile, in Europe, EU changes to copyright law look set to close the “value gap” between technology companies and content companies. In this course, students explore these phenomenon and more as they learn to prepare for, anticipate, and create entertainment industry changes. Students learn to analyze global music markets; to assess differences and similarities; and to evaluate various business approaches and best practices. In short, this course positions students as future music industry professionals with a truly global understanding and outlook.