The Business of Music Marketing

Course Number

In this course, students will explore a variety of topics related to marketing in the music business using modern day techniques and methods. We will focus on building a marketing plan from A to Z for an artist and for a release. One part of the experience will be adopting the role as a digital marketer. Lecture content examines the day-to-day functions of the role: Taking stock of all social media / DSP profiles, audience demographics, building a brand online, building a timeline and list of items that should go into it, understanding what works best on Social Media and best practices for content,  DSP / video platform familiarization and implementing strategies for getting the most out of these platforms in order to build relationships and fan audiences.

Required Of
None; elective course in CPPD and GEMB
Electable By
CPPD and GEMB graduate students
Semesters Offered
Course Chair
Emilien Moyon
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult to find course information for a specific semester.