The Art of Live Entertainment

MB-614

“I’m not a businessman, I’m a business, man.” (Jay Z)

In this course, students analyze the current realities and evolution of the global live music business, an area of music which now contributes approximately 60% of revenues to top artists. This analysis of the live music industry contextualizes the relationship and power structures among the main stakeholders in the live music industry, from the audience to multi-national promoters. Students examine and evaluate the role of live performance in developing artists’ musical careers, as well as the expansion of niche markets, including the global festival market. They also examine the development of marketing and branding elements. In learning how the specific areas of events management interplay, students plan and potentially stage their own live events. Students also explore the legal structures that operate in the live music industry, including performing rights and venue logistics, and they evaluate how these impact live music and its stakeholders both positively and negatively. Finally, students explore the future of live music, including the challenges posed by globalization, pressure upon local artists and promoters, and the gentrification of core urban centers such as New York and London.

Credits
3
Prerequisites
Written approval of program director
Required Of
None; elective course in GEMB
Electable By
GEMB graduate students
Semesters Offered
Fall
Location
Valencia
Department
GEMB
Course Chair
Emilien Moyon
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.