Music Brands and Partnerships

MB-550

This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.

Credits
3
Prerequisites
None
Required Of
None; elective course in GEMB
Electable By
GEMB graduate students
Semesters Offered
Fall, Spring, Summer
Location
Valencia
Department
GEMB
Course Chair
Emilien Moyon
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.