The global music industry is responsible for the supply of music content and brands to music consumers around the world. The digital environment in which this international flow of content occurs has created a new paradigm for regional and national music brands willing to expand beyond their home market, regardless of geography. In this course, students examine the national and regional music industries that have adapted particularly well to this new business model and forged paths into various international markets—many of which, to a great extent, remain impenetrable. Students analyze these successful businesses and the various ways they have reached transnational audiences, which often challenge common practices in the global music industry.
Major Elective for