Concerts and Touring

Course Number

This course explores the various aspects of producing and promoting successful tours and shows. Emphases include: (1) The promoter's and artist's team’s ability to produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorship opportunities, rental agreements, labor, security, concessions, tour packages, and venue choices; and (2) Managing and producing a successful tour, including such aspects as routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show, and show settlements. 

The shifts in music consumption habits and the creative economy–most notably from physical products and digital downloads to streaming–have made touring, live events, and merchandise the primary sources of income for most musicians. This course provides students with the foundational knowledge and experience necessary to set up and operate successful, engaging, safe, and financially viable tours.

MB-201, MB-211, and MB-275
Required Of
MBUS majors in the management track
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring, Summer
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult to find course information for a specific semester.