Content Creation and Design

MB-361

This introductory course is designed to equip students with essential skills in creating and managing diverse types of digital content. Students will learn to develop engaging content for social media platforms, as well as create visually appealing static media including posters, images, and cover art. The curriculum covers content strategy, storytelling, graphic design, photography, videography, and basic editing techniques. Students will learn to use free, accessible tools to produce compelling, high-quality media. By the end of the course, students will be able to conceptualize, create, and evaluate digital content that enhances their artistic brand and engages their fanbase. 

Credits
3
Prerequisites
MB-325
Required Of
MILI students in the marketing and product development track
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring
Location
Boston
Department
MBUS
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.