Creative Promotion in New Media

MB-341

A comprehensive study of media options available for the promotion of artists, products, and services. Includes a brief discussion of marketing plans followed by a detailed look at both old and new media. Concepts such as integrated marketing communication are melded with creative tools for branding. Students will analyze an existing promotion plan as well as create one of their own for a new product. The course is useful for the future entrepreneur, corporate executive, creative production person, or anyone who needs information on consumer research, business relationships, and marketing efforts.

Credits
2
Prerequisites
MB-211, MB-325, and LSOC-225
Required Of
MBUS majors in the marketing track
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring
Location
Boston
Department
MBUS
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.