Principles of Marketing

MB-325

This course provides an introduction to the fundamental concepts, principles, and strategies of marketing. Students will explore the core elements of the marketing mix (product, price, place, and promotion) and examine how businesses identify customer needs, develop offerings, and build strong customer relationships in a competitive environment. The course emphasizes the importance of marketing analytics, metrics, and data-driven decision-making across all areas of marketing. Students will gain an understanding of how digital tools and research inform modern marketing strategies in both domestic and global business contexts.

Credits
2
Prerequisites
MB-275, MB-301, and LMSC-251
Required Of
MBUS majors
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring, Summer
Location
Boston
Valencia
Department
MBUS
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.