Principles of Marketing

MB-325

An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, customer relationships, target markets, buying behavior, the promotional mix, and related metrics. Students create an integrated marketing communication plan that reflects a comprehensive understanding of competitive strategy based on research findings as well as translating business objectives into effective marketing strategies and plans.

Credits
3
Prerequisites
MB-275, LMSC-251, and MB-255
Required Of
MBUS majors
Electable By
MBUS and MILI majors
Major Elective for
Music Business
Semesters Offered
Fall, Spring, Summer
Location
Boston
Valencia
Department
MBUS
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.