The Startup of You

Course Number

The purpose of this course is to educate artists on the fundamentals of running themselves as a business and how to think as a startup. Students will explore and learn to define their mission or unique value proposition (UVP) as an artist (i.e. why they do what they do, and what they uniquely offer to the market), and how to build a career based on that. Students will learn the basics of marketing, branding, accounting, and entrepreneurial finance, as well as concepts such as negotiating, developing an online presence, building a team and organizational structure, crowdfunding, understanding basic online analytics, and legal structures of business entities. In addition, the course will incorporate material around the areas of networking, developing relationships, creating habits for self-care and promoting yourself online using common and emerging web design and social media platforms.

ICE-125 and ICE-225
Required Of
Electable By
All B.M. and P.D. students
Major Elective for
Music Business
Music Therapy
Semesters Offered
Fall, Spring
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult to find course information for a specific semester.