The purpose of this course is to educate artists on the fundamentals of running themselves as a business and how to think as a startup. Students will explore and learn to define their mission or unique value proposition (UVP) as an artist (i.e. why they do what they do, and what they uniquely offer to the market), and how to build a career based on that. Students will learn the basics of marketing, branding, accounting, and entrepreneurial finance, as well as concepts such as negotiating, developing an online presence, building a team and organizational structure, crowdfunding, understanding basic online analytics, and legal structures of business entities. In addition, the course will incorporate material around the areas of networking, developing relationships, creating habits for self-care and promoting yourself online using common and emerging web design and social media platforms.