Business Fundamentals of Creative Industries

Course Number

The course provides an orientation on the various roles, stakeholders, supply chains, and monetization opportunities in today's new media industry, the traditional music business, and the performing arts industries. The course aims to also address specific matters related to dance and theater majors, and will dedicate course time to the broader performing arts and artistic nonprofit worlds. The course will emphasize a familiarity with the key players and roles in the music business and performing arts industries: managers, agents, theater producers, publishers, publicists, lawyers, record label executives, live music promoters, and arts administrators, as well as fundamentals of intellectual property, music publishing, licensing, copyright, royalties, patents, etc. Students will examine how a changing industry, and emerging technologies such as virtual and augmented reality and artificial intelligence, result in new monetization and licensing opportunities and roles in the media and entertainment industries, and how to build a successful career in this new ecosystem. The class will also introduce to students case studies from a cross section of the creative industries including theater, TV, music, and artistic nonprofit worlds.

Required Of
Electable By
All B.M. and P.D. students
Major Elective for
Music Business
Music Therapy
Semesters Offered
Fall, Spring
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult to find course information for a specific semester.