Popular Music Institute 1

Course Number

The Berklee Popular Music Institute (BPMI) is a one-year program (fall, spring, and summer) that provides practical access to high levels of the music industry with a focus on the concert festival circuit. Students will learn how to navigate careers in the ever-changing music industry as they hone their skills in communication, marketing, promotion, and live music. Curriculum activities are designed in collaboration with today's top industry figures to reflect contemporary trends and practices in the music industry.

BPMI students will:

  • find and develop artists;
  • budget a tour;
  • book and promote concerts;
  • place festival holds;
  • design merchandise;
  • develop press releases; and
  • build and maintain all social media platforms, and much more.

The capstone of the curriculum includes opportunities for students to participate at prestigious festivals and industry conferences.  Students will be required to travel to festivals such as Lollapalooza, Osheaga, the Governors Ball, and Music Midtown, where they will act as artist managers, production and tour managers, and artist media representatives. Students will also be required to attend and work at high-level concert and touring industry events in the USA. 

Written approval of course instructor
Required Of
Electable By
All B.M. and P.D. students
Major Elective for
Music Business
Semesters Offered
Course Chair
Tonya Butler
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.