BOSTON GLOBE: RIBS’ DIY sound backed by some Berklee promotional know-how

May 4, 2012
http://bostonglobe.com/arts/music/2012/05/03/mixing-business-with-pleas…

Chris Oquist and Keith Freund, the guitar/vocals and drums half of local four-piece RIBS, are coming from somewhere a bit more researched than the average new band. On a recent night out over drinks in Allston, Freund thinks back on an industry conference panelist’s idea of top-down bands versus bottom-up bands. “A top-down example was like Destiny’s Child,” says Freund. “They were picked out by a label and forced down to the masses through a huge infrastructure of radio and money. Whereas there was this rapper named Bone Crusher who came up out of Atlanta selling mix tapes out of the back of his car, building it for himself.” Hear RIBS at T.T. the Bear's Place, 10 Brookline St, Cambridge MA 617-492-2327. May 25, 8 p.m. $10