The Art of Pairing: Berklee Partners with B3 Restaurant
Boston's Back Bay area has long been a foodie's paradise, from specialty food trucks to swanky haute cuisine. One of the newest additions to the culinary scene, B3 ("Back Bay Beats"), has found a home inside Berklee's 160 Massachusetts Avenue building, where it serves up its own brand of inventive, Southern-inspired dishes and slings craft cocktails.
But the unique dining experience doesn’t end with the house-made gravlax or lavender and chamomile-infused gin. B3 takes full advantage of being housed in the same building as the below-street-level recording studios and the hundreds of students that live on the upper floors: every night of the week (and at brunch on Sundays), patrons can hear Berklee musicians perform live.
A Venue on the Menu
For Richard Enderlin, general manager for B3, location really is everything. As he says, “Given that we're located in the heart of the music world at Berklee, the B3 team is excited to offer the rare opportunity to showcase Berklee's next generation of world-class headliners at the center of our guests' experience.” From folk to jazz, Latin to indie, the Berklee performers bring their own flavors to the table each night, ensuring that the B3 experience can never be described as typical.
More Than a Gig
Mariana Secca, a seventh semester professional music major, and her folk/jazz band, Maro, was one of the first crop of performers to play at B3. “There's something special about that space,” she says. “The stage is cozy and the atmosphere makes every little detail seem connected. It's an opportunity to play with your best friends while getting more comfortable with performing in front of people.”
Providing that kind of extracurricular opportunity has been part of the design since the partnership was struck. “Berklee is constantly looking for ways our students can professionally engage in the community,” says Michael Borgida, director of marketing and external affairs at Berklee. And that engagement doesn’t end with the performers, as Berklee students are involved in every step of the process, from booking the gigs to running the soundboard. As Borgida says, “This is an amazing opportunity for our students to put their studies into practice performing, engineering, and booking on a daily basis.”
Creating Unforgettable Experiences
While most great restaurants are masters of pairing flavors, B3 extends the pairings on the menu to musical offerings, all housed in an airy, minimalist environment. For example, who could’ve predicted that Maro's jazz would work so well with grilled pineapple ice cream and a cup of coffee, and that the description "smooth, deep, with a hint of smoke" could work for the music and the food at that moment? The combinations are surprising and seem endless. “It’s an unforgettable experience,” Enderlin says, “that occurs when honest food, craft cocktails, live music, and genuine, simple hospitality come together."
Watch Mariana Secca, whose band Maro recently performed at B3, perform "Wonderful" with Fates, another of her musical projects: