Rethink Music Awards $50,000 to NuevoStage for Inventive Booking Solution

The Boston-based company will work to connect venues, artists, and fans to book performances in unused spaces.
April 28, 2011

This week, Boston's Hynes Convention Center played host to the inaugural Rethink Music: Creativity, Commerce and Policy in the 21st Century, presented by Berklee College of Music and MIDEM, in association with Harvard University's Berkman Center and Business School. The conference brought together 500 attendees—including creators, industry experts, policymakers, and academics—for high-level deliberation seeking and developing solutions for the unpredictable trajectory of the music industry.

As part of Rethink Music, Berklee and Harvard Business School ran a music industry business model competition seeking proposals for businesses that provide novel ways to stimulate and monetize creativity in the music industry. After receiving hundreds of entries, the judges narrowed the field down to three finalists who presented their plans at Rethink Music on April 27. NuevoStage was named the winner of the business model competition at the close of the conference.

NuevoStage, a Boston-based company cofounded by Harvard M.B.A. candidate Maxwell Wessel and Dartmouth College graduate Chris Allen, was awarded a $50,000 cash prize provided by Berklee. NuevoStage will also receive $10,000 in in-kind legal services through a donation by Duane Morris, LLP.

NuevoStage lets performing artists and their fans work together to book venues on nights that are currently empty. By proving there is a demand for a performance by a particular artist through advance ticket sales on its website, NuevoStage makes it possible to open stage space that was never thought to be profitable. NuevoStage's mission is to help connect venues, artists, and fans in hopes of putting more musicians on stage, bringing more fans to venues, and providing fans with more live music experiences.

"More than the check, the award from the music industry and Berklee especially will improve our chances of making a huge impact as we go out and market our business," said Maxwell Wessel, cofounder of NuevoStage. "Our company is made up of tech heads and MBAs. The award is like a stamp of approval and will help us establish our credibility with club owners and others in the industry."

Eliot Hunt, a Berklee alumnus who founded BigLife Labs, Inc. to facilitate the online collaboration of music performances, was awarded the first runner-up prize of $5,000.

Ian Kwon, who created, an album-publishing platform connecting bands with brand sponsorships, was also a finalist who presented his business plan at Rethink Music.

The proposals were evaluated using three criteria: value creation, innovation, and viability. A panel of venture capitalists, faculty from Harvard Business School and Berklee, and industry executives reviewed the finalists live presentations to determine the winner.

"In the initial phase of judging, we reviewed nearly 200 submissions and the decision process was very difficult to narrow them down to a single winner," said Allen Bargfrede, executive director of Berklee's Rethink Music Initiative and Music Business Department assistant professor. "We all thought that many of the proposals showed real promise, but NuevoStage did the best job of solving one of the biggest problems of being a developing artist—booking live performances—and they communicated their product very effectively."