Two Beats Ahead: What Musical Minds Teach Us About Innovation Event

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Event Dates
Wednesday / April 14, 2021 / 12:00 pm
Venue
Virtual Event

Join us for a roundtable with Panos A. Panay, senior vice president for Global Strategy and Innovation at Berklee, and R. Michael Hendrix, global design director at IDEO, to discuss their new book, Two Beats Ahead: What Musical Minds Teach Us About Innovation. The event will also feature two guests interviewed in the book: Hank Shocklee, legendary hip-hop producer and founding member of Public Enemy, and Berklee music production and engineering professor Susan Rogers, renowned for her work as Prince’s sound engineer and producer. The session will be moderated by Berklee President Roger H. Brown.

This event will be held via Zoom webinar. Registration is required.

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About Two Beats Ahead:

Featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more, Two Beats Ahead shows us what the musical mind has to teach us about innovation. Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It isn’t a coincidence that some of the world’s most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs.

In Two Beats Ahead, Hendrix and Panay interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with Timberlake about the importance of demoing and discuss the essentials of acute listening with Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Williams, learn the importance of experimentation from musical pioneers Heap and Radiohead, and have a front row seat in a conversation about producing with Burnett and Shocklee. Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this one-of-a-kind business book shows how to thrive in an evolving world from some of the top creative geniuses of our time.

Signed copies of Two Beats Ahead are available from the Berklee Bookstore.

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