Intro to MDIIO: Embracing Metadata to Enhance Opportunities

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Event Dates
Friday / August 6, 2021 / 3:00 pm
Virtual Event

This event will be run on Zoom. An email confirmation will be sent from Eventbrite (registration required) with a link to get connection details.

About This Event

Technology is transforming the way we release music, pitch music for sync opportunities, track releases, and manage catalogues. Leveraging the right technology can help enhance metadata, monetize additional royalties, and place your music more efficiently.

Join alumni professionals as they give a brief demo of MDIIO (Music Data Intelligence In/Out), led by Sarah Martinico B.M. '13, manager of marketing and partnerships at MDIIO. In addition, they will provide a real-time submission to a sync brief from successful sync songwriter Moana Avvenenti B.M. '11, followed by feedback, tips, and next steps to landing a placement, from music supervisor Nikole Luebbe Sherman B.M. '15.

Participants will:

  • Take a thorough walk-through of the MDIIO platform.
  • Hear tips and tricks for optimizing the platform.
  • Gain better understanding of the process of sync placements.

About MDIIO: Songistry’s MDIIO and MDIIO+ platforms use state-of-the-industry AI to bring together music creators, industry creatives, and enterprise organizations into a transformative and transactional professional music ecosystem that tracks collaborators, audio assets, lyrics, playlists, metadata, and sharing, thereby simplifying music discovery and licensing.

Martinico started her professional career in marketing at BMG, where she founded and created the first-ever royalty-bearing stems for sale from a major publisher's catalogue via Avid Pro Tools. She went on to work for Native Instruments and then to work privately in marketing, branding, partnerships, management, and consulting for clients including Grammy-winning producers, songwriters, and artists from the pop, urban, and Latin worlds. She studied music production and engineering at Berklee. 

Singer-songwriter Avvenenti grew up on a sailboat in Saint-Martin. Her first solo, original album, “Dotted,” was crowdfunded via IndieGogo in 2013, and was followed by an endorsement deal with Daisy Rock Guitars. Her music has been synced on MTV, Netflix, Hulu, FreeForm, and in ads all over the world, including one for the NFL for the Super Bowl in 2021. 

Sherman is a music supervisor based in Los Angeles. She started her career as an intern at Chop Shop Music Supervision, where she assisted on hit TV shows Grey’s Anatomy, Scandal, and How to Get Away with Murder. She then worked as a music coordinator at the Heavy Hitters Music Library, where she worked in artist development, song clearance, and pitching songs for TV and film. She is now at Tinopolis USA, where she is the music supervisor for Top Chef (Bravo), Top Chef Amateurs (Bravo), Welcome to Plathville (TLC), and more. She studied music business and voice at Berklee.